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Your favorite celebrities are incorporating CBD to their daily routine

Celebrities and Influencers are finally letting people know they are using CBD products and how much it is helping them. CBD is literally infused in everything—you can drink it, you can bathe in it, you can rub it on head to toe. It seems a lot of Hollywood’s biggest names are doing just that. The latest wellness trend (CBD has been transforming the self-care industry, thanks to its alleged calming effects on the body and mind), A-listers including Jennifer Aniston, Alessandra Ambrosio, Kristen Bell, Emma Roberts, Whoopi Goldberg, Busy Phillips, and Kim Kardashian, are some of CBDs biggest proponents.

Kim Kardashian an American media personality, model, businesswoman, socialite and actress praises to CBD. She explained to Poosh: “I’ve been a huge fan of CBD ever since I started feeling overwhelmed, which came with starting law school and having a fourth baby.” She also hosted a CBD-themed baby shower and admits that she’s fond of CBD gummies that help her fall asleep.

Brazillian model Alessandra Ambrosio uses CBD to calm her nerves and anxiety before the show. On a daily basis, she also drinks CBD infused water to boost her health. Here’s what she says: “The most important thing to do is to sleep eight hours the night before. It’s hard because the mind gets anxious, so I try CBD and I think it helps.”

What is CBD?

CBD (cannabidiol) is one of 100+ cannabinoids found in the cannabis family plants. CBD is non psychoactive and has a robust therapeutic profile. CBD is closely related to THC (Tetrahydrocannabinol), another active phytocannabinoid that made marijuana famous for the “high” effect it produces on the nervous system.

What does all of this mean?

The support of celebrities with extensive reach and large fan bases with an eye for trends bodes well. In an industry developed largely on word-of-mouth marketing, celebrities and their press coverage have been indispensable to advertising teams, and with the recent legalization of hemp and its derivatives, we expect to see much more celebrity endorsements and athlete sponsorships by CBD companies. With every personality who uses their resources to promote the many benefits of CBD use, the number of consumers interested in and accepting of this new solution will grow.

Welcome Gorgeous!

Welcome to Kure La Vie. This is a website dedicated to Body, Beauty & Bath  care products infused with the highest quality CBD.

As a mom, I found myself struggling to find time for myself. If I wanted 5mins to myself, I had to pretend to use the toilet or just hide. Every time I did get more than 5mins to myself, mom guilt quickly came over me and made me feel bad. So after finally deciding that “Me Time” is important and that self-care is not selfish, I started taking daily baths to decompress and relax. During my 30mins, I would soak in a CBD infused bath, light a candle, drink my champagne, and stay in silent. I would sleep much better and wake up ready for my day. I saw a change in my own behavior and being more patient with my kids. I knew at this moment that all MOMS deserve 30mins of Me Time. Help me spread the word. Join me on this journey as we will explore the fast growing CBD-Hemp industry, new trends & products, and make some easy DIY. Be sure to subscribe and follow us on IG @Kurelavie.

XO, 

Golnesa Brunner

CBD & Beauty Products

What does the CBD in all these beauty products actually do?

Topical CBD’s most enticing attributes are its anti-inflammatory and analgesic (pain-killing) properties. Scientists are finding more evidence that it can treat dry skin, psoriasis, and eczema, which is why the ingredient is popping up in so many face creams, serums, and body lotions. “Inflammation is the root of all evil, whether that’s acne or the signs of aging,” says New York City dermatologist Dendy Engelman, who notes that while acne rates are increasing, there aren’t many new treatment options coming down the pike. (“Most often, they’re reformulating benzoyl peroxide, or a retinoid, or some kind of acid,” she says.) As it turns out, CBD might be the ticket to clear skin, too.

Acne is a pain in the ass to treat because of its many components: blocked pores, excess sebum, inflammation, and proliferation of bacteria. A 2014 study found that CBD helps suppress breakouts by regulating oil production of the sebaceous glands. That could be good news if you’ve got acne and want to avoid drugs like Accutane and spironolactone. There’s more research to be done, of course, but skin doctors are intrigued by the potential of a new non-steroidal tool in their arsenal. If CBD can control inflammation and oil production, it would treat two parts of acne-lesion formation. That’s a big deal because “currently, we’ve been doing that with retinoids,” says Engelman, which actually makes skin worse before it gets better. (As skin acclimates to the treatment, a process called retinization initially causes more inflammation in the form of redness, dryness, and peeling.)

Also, for people who can’t — or don’t want to — pop pain pills, topical CBD takes down the ouch level and reduces swelling. That’s why we’re seeing it in so many rubs and balms, used for achy joints or sore muscles before and after workouts, as a chicer alternative to Bengay. The same properties make CBD oil a heck of a massage lotion, too.

What’s the difference between CBD isolate and “whole-plant” or “full-spectrum” CBD?

CBD isolate is exactly what it sounds like — CBD with nothing else. Some users prefer it, feeling secure knowing that it won’t be affected by any other cannabis compounds. Conversely, some users believe in “the entourage effect” — that the myriad compounds in whole-plant cannabis work better together than alone. (A recent study from Israel showed that CBD isolate didn’t work as well for pain as whole plant extract). Vertly’s Mata likens using whole-plant CBD to eating a whole-foods diet.

Lord Jones is whole-heartedly Team Whole-Plant: “We found a whole plant hemp extract with a full cannabinoid profile — not only CBD, but CBN, and many of the other compounds working in concert — to be the most effective, and we never looked back,” says Capobianco. Cannuka, a CBD-and-manuka-honey product line, however, is Team Isolate. “Using the isolate allows us to deliver the most effective ingredient consistently,” says founder Michael Bumgarner. Plus, it’s never skunky. “Our customers want the transformative benefits of cannabis, but not necessarily the strong odor,” he says. Touché.

Wait. Is CBD even legal?

Yes, if it’s extracted from industrial hemp and labeled correctly.

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